Light water dance shows and night performances are the two major attractions of tourist areas

Release time：

2023-12-30 15:09:18

Water is dynamic, night is mysterious, and the combination of the two elements has always been dreamy, bizarre, and enchanting. Since entertainment is one of the important demands of tourism, related water shows and night products are definitely a big selling point.

In the era of leisure tourism, consumption levels are high and diverse. If staying in a certain place for a slightly longer period of time, it may lead to vacation tourism, which will drive higher consumption and result in more diversified, high-end, and personalized business formats for tourists. Because it is a vacation, there is a problem with overnight travel products.

No business, no leisure, no night, no vacation. No mountain is unique, no water is beautiful. If the format is spatial, it is the functional layout of product content, and it is the norm of leisure tourism; So the nightlife is temporal, and nightlife products are standard for vacation tourism. Water is the content, and light is also the content.

Night is important for tourist areas:

24 hours a day, if the tourist area only operates 8 hours during the day, the remaining 16 hours will be zero income. In the general consumption proportion of tourists on vacation, 76% of the expenses are spent at night, excluding tickets, which means that out of 1000 yuan, 760 yuan is spent at night. The level of rationality of the human brain at night is much lower than during the day, as it is stingy with everything it buys during the day and willing to spend money on anything it does at night. Psychologically speaking, people's emotions are very rich at night, and night tourism products are more likely to evoke emotional resonance among tourists, making it easier for them to "fall in love" with the scenic area. In short, the development of tourism destinations is a complete industrial chain of food, accommodation, transportation, tourism, shopping, and entertainment. The development of night tourism products will drive the relevant tourism industry and play an extremely important role in the development of the tourism industry in the project site.

In recent years, many people have heard of, seen, and even participated in water show performances. In fact, water show performances are a product of the combination of garden landscapes and sound and lighting. With the continuous development of technology, they have gradually become a means of enriching performance effects, and are applied in landscape reality, theatrical performances, urban landscapes, scenic spots, and other aspects. Of course, there are also many music and lighting water shows that have become independent performances.

A water show performance can create a more stunning effect in open areas, and the size of the venue has a significant impact on the effect of the show. However, it does not mean that small areas cannot use a water show, especially at night. Placing a small music fountain in front of the entrance of a scenic spot may become an important means of attracting popularity and creating a nighttime atmosphere.

1、 Various versions of water show performances

In the past few years, water show performances have developed multiple forms of expression through continuous improvement by people.

Some are free and open to the public, which belong to projects that improve the quality of urban life; There are also performances that require buying tickets to watch, and some of these water shows are part of the performance, while others are complete performances; Another type is interactive water shows that can make changes according to changes in tourists.

The water show version 1.0 features fountains or waterfall water shows outside squares, hotels, scenic spots, or waterfront. This is a water show performance created by attempting to use fountain devices, sound equipment, and lighting equipment. This version of the water show usually has a small venue and is more designed to attract popularity.

Therefore, Water Show 1.0 is mostly free to watch, and many shopping centers, city squares, and other places will see such light water shows and music fountains.

The Water Show 2.0 version is a water show designed to integrate performances, with some featuring water screen movies and others featuring light and shadow experiences.

This type of water show is mostly told through this form of storytelling or performed in conjunction with the purpose of the play. It belongs to relatively large projects, and projection equipment, lighting equipment, sound equipment, fountain equipment are essential. Some projects also use special effects such as fireworks and smoke, and even large dance stage machinery, such as gantry and other equipment. Therefore, most of the water show 2.0 requires purchasing tickets to watch.

This version of the water show has certain limitations on the venue, especially in outdoor real-life water shows. Generally, the scale is relatively large and the venue needs to be relatively open to display better results.

The 3.0 version of the water show performance emphasizes more on interactive experiences with tourists. Tourists can enter and touch the water, and through infrared and other sensing technologies, achieve an interactive experience where the water show dynamics change with the dynamics of tourists.

This places more demands on the equipment for water show performances, possibly requiring the use of artificial intelligence in addition to audio and lighting equipment. At present, there are relatively few interactive water shows in China, and they are still in the exploratory stage. Even if there is an interactive experience, the effect is relatively simple.

2、 Equipment requirements and trends for water shows

Water show performances will also have a decent market in the future, with different sizes and increasing frequency of use.

Large scale water shows, such as performances at the G20 evening and the Zhuhai branch of the Spring Festival Gala; There are also some small shopping centers and music fountains outside city squares. Large scale water shows may have higher requirements and may not be suitable for most businesses to participate, but music fountains on squares and small water shows in shopping centers have a very large space.

Large scale water show projects that are integrated into performances, due to the support of the country for cultural and tourism projects, there will be more and more projects, and the demand for natural performance equipment will increase.

Small water show projects, such as music fountains in shopping centers, can effectively attract popularity and drive consumption in shopping centers, which is also a large market. Moreover, small water shows do not have high equipment requirements, and we believe that more manufacturers will be able to participate in the water show projects.

In a large-scale water show project, the audio and lighting equipment used only accounts for a portion of all equipment, as well as projection, fireworks, smoke and other stage effects, stage machinery and other equipment, which need to be customized according to the on-site effect.

The requirements for sound and lighting equipment in water show performances are not low, and the primary requirement is definitely safety. Whether it is sound equipment or lighting equipment, the most basic thing is definitely not to cause leakage or other problems due to water; Secondly, stability should be sufficiently high;

Finally, due to the significant differences between the water show environment and the regular performance environment, many situations require customized products based on the on-site environment, especially lighting equipment. Customized products are not about exceeding their own technical parameters, but rather about fine-tuning the effects. For manufacturers with product technology, this is generally not a big problem.

The early form of performance in water shows was music fountains, but later incorporated more high-tech techniques and advanced dance concepts, gradually resulting in water shows that were integrated into performances.

But no matter what type of water show it is, the core is to provide the audience with a better experience. A good water show is not about the size of the project or the number of equipment, but about the design and appropriate venue.